EU Commission
Making Europe listen – a hybrid campaign for the EU commission:
The Challenge: How do we get Gen Alpha and Gen Z to speak up and tell the EU what they really think, especially in Eastern Germany?
The Idea: We took inspiration from podcast culture and the “lonely mic” trend and turned listening into a traveling experience: a mobile podcast cube and an EU lectern touring Germany, inviting young people to step up, speak out and be heard.
The Outcome: 16 stops and thousands of voices heard. Turning the thoughts and concerns of a new generation into valuable input for future EU policies and programs.
Co-Creative Direction
Concept & Ideation
Logo Design
Event Supervision
Campaign Video
The video aired on YouTube, Instagram and TikTok as the kickoff of the listening phase.
ECD: Javier Suarez | CD & Script: Svenja Kroh
Co-Creative Direction
The Tour
The podcast cube traveling through Germany – drawing thousands of Gen Alpha and Z to speak their mind. Throughout the tour the WolterZwillinge hosted live streams and talks in the cube for the extra star moment.
Photos: Sven Kuczera | AD: Rodrigo Alves | Text: Niklas Müller-Hohenstein
Creative Direction
Ideation
Concept & Design
Logo & Website
Logo design and website layout for the listening phase.
The logo resembles an ongoing chat where two people are in the middle of a conversation.
Designer: Jordan Cross
Creative Direction
Design Website