Porsche
For over five years, I shaped the creative direction of Porsche’s international sport events, sponsorships and ambassador campaigns, working with global athletes including baseball superstar Shohei Ohtani and Olympic skier Eileen Gu.
Here are a few of my personal highlights from the past years.
Creative & Art Direction
Concept & Ideation
Script
Production Supervision
Event
Social Media
Video & Photo
Ambassador Campaigns
Social and print campaigns with sport superstars Eileen Gu and Shohei Ohtani. Both productions aired while the athletes broke new records in their fields. Leading up to extreme social reach – and even OOH campaigns that took over Tokyo.
Photos: Martin Kula, James Law | Videos: Ivory Productions, Gradient Pictures | AD: Rodrigo Alves | Concept & VO: Niklas Müller-Hohenstein
Creative & Art Direction
Concept & Ideation
Script
Production Supervision
Golf Sponsorship
Porsche has a long history in golf sponsorships – especially in the Amundi Evian Championship or their own golf tournament in Singapur. Together with my team, I creative directed most of Porsche's events, activations, social videos and on side constructions.
Photos & Videos: Evian Golf Productions, Jonas Schubert | AD & 3D: Rodrigo Alves | On Side Supervision: Niklas Müller-Hohenstein
Creative & Art Direction
Concept & Ideation
Script
Production Supervision
Cultural Sponsorship
Beyond campaigns, I also brought Porsche to life through a series of cultural events around the Stuttgart Ballet – one of the best ballet groups in the world. The highlight is "Ballet in Park" – the world's biggest open air ballet event worldwide.
Photos: Roman Novitzky, Roser Brothers | Video: Roser Brothers | AD: Rodrigo Alves
Creative & Art Direction
Concept & Ideation
Production Supervision