An April's fool becomes an icon.

On 1. April 2019 we mocked the "Lidl Sneaker" as a little joke for our audiences on social media. Little did we know that the fans went crazy about our idea and demanded its production: 

Lidl Fashion was born.

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From then on Lidl released dozens of shirts, sweaters, shoes and other accessories of which we designed a few. Even Lidl Denmark started to be part of the hype with their "Lidl Lapper".

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In 2020 a whole collection and an AR Instagram filter launched.