Porsche Design
From product campaigns over global press and reveal events to social media and its look & feel:
Over the years, I helped shape Porsche Design across every major touchpoint, building a consistent creative presence and helping make the brand an integral part of the overarching Porsche universe.
Here are a few of my personal highlights from the past years.
Creative & Art Direction
Concept & Ideation
Script
Production Supervision
Look & Feel
Event
Social Media
Video & Photo
Luggage Campaign
International social and print luggage campaign featuring trolleys that perfectly fit the trunk of your Porsche car – in original Porsche colors.
Photo: Peter Schreiber | Video: Chris Behnisch
Creative & Art Direction
Concept & Ideation
Script
Production Supervision
Look & Feel
Ambassador Campaigns
With actor Patrick Dempsey and ski legend Aksel Lund Svindal, Porsche Design gathered true star power in their ambassadorship. Throughout the years I creative directed several campaigns and events with both.
Photos: Thomas Van Kristen, Danny Jungslund | Videos: Thomas Van Kristen, Jonathan Lichtenberg | Concept & VO: Niklas Müller-Hohenstein
Creative & Art Direction
Concept & Ideation
Script
Production Supervision
Timepieces
Porsche Design Timepieces are unique in the horology world as they are the only watches that are produced by a car brand in their own manufactory – by the iconic standards of the brand. I creative directed several productions featuring new editions and Porsche Design's new manufactory in Grenchen, Switzerland.
Videos: Gideon Merz | Animation: Giraffentoast | AD: Rodrigo Alves | Concept & VO: Niklas Müller-Hohenstein
Creative & Art Direction
Concept & Ideation
Script
Production Supervision
Events
Beyond campaigns, I also brought Porsche Design to life through a series of global events. From launching Porsche Design Timepieces in New York to opening the new manufacture in Grenchen, Switzerland.
Both events featured Orlando Bloom as a special guest and generated exceptional organic reach across social media.
Photos: Lars Borges, Darian DiCianno | AD: Rodrigo Alves | Concept: Niklas Müller-Hohenstein
Creative & Art Direction
Concept & Ideation
Production Supervision